SOFT SAVING: GEN Z’S SHIFT TOWARD PRESENT HAPPINESS

Soft Saving: Gen Z’s Shift Toward Present Happiness

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, financial success followed a familiar pattern: make steadily, conserve aggressively, get a home, and plan for retirement. Yet Gen Z is approaching money with a fresh perspective. Rather than concentrating solely on long-term accumulation, this generation is focusing on equilibrium, he

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